B2. Sales-Focused Test Battery

(Suitable for all Sales or Customer Focused positions.)

This battery, taking around 90 minutes to complete covers a Sales Preference Indicator, full Ability Analysis at a general level, Personality Profile plus a Values and Motives Profile.

1. Sales Preference Indicator

Many professional organisations acknowledge the importance of having a strong sales force and culture. Yet, traditionally there has been a lack of mechanisms to assess the calibre of existing and potential employees to engage in promotional activities. The Sales Preference Indicator was developed specifically for corporate organisations in which intellectual capital, services or products are being promoted or sold. The Sales Preference Indicator is the result of a number of years of research by Psychologists and was first published in 2001. The Sales Preference Indicator measures core dimensions of sales activity and is supported by research cross-validating the constructs with proven sales performance indicators.

What the Sales Preference Indicator Measures

This Indicator is designed to measure seven key dimensions of sales activity that are distinct from more general measures of personality. The scales are Adaptive Selling, Emotional Objectivity, Sales Persona, Networking, Organisational Focus, Competitive and Overall Sales Summary. The Sales Preference Indicator has three response style measures including Social Desirability, Central Tendency and Acquiescence. The questionnaire consists of 68 questions and takes 15 - 20 minutes to complete.

What is Reported

The report provides both a narrative script and graphical representation of each core dimension. The easy to read narrative defines each dimension, provides candidate results and gives the decision maker guidelines for motivating and managing the respondent in relation to the dimension. An overall summary scale is also provided giving a graphical representation of the general sales potential of the respondent.

2. Abilities Analysis

Verbal Reasoning

Measures basic vocabulary, verbal fluency and the ability to reason using words - appropriate for all jobs that require an overall degree of verbal ability.

Numerical Reasoning

Measures the ability to use numbers in a logical, efficient way - appropriate for all jobs which require a general working level of numerical ability.

Abstract Reasoning

Measures the ability to understand abstract logical problems and use new information outside the range of previous experience, providing a good general test of mental ability - this test is ideally suited to assess individuals of various educational and cultural backgrounds.

3. Personality Profile Questionnaire

To measure a Candidates personality we use the '15FQ' questionnaire - a modern alternative to the 16PF. Specifically, this questionnaire measures the fifteen personality dimensions assessed by Cattell's original 16PF, with the exception of Factor B (intelligence) due to the difficulty in assessing mental ability using an un-timed test. This factor has been replaced with a more robust measure assessing an individual's level of confidence.

The 15FQ also measures personality factors more reliably using up-to-date and occupationally sensitive items. Whilst having all the advantages of 16PF it avoids the problems of low reliability and face-validity associated with many of the 16PF scales.

Comprehensive Report

This Personality Profile includes a report on:

  • Interpersonal Style
  • Thinking Style
  • Coping Style
  • Team Role Behaviour & Preferences
  • Leadership Style and Fit
  • Subordinate Style and Fit
  • Career (Occupational) Orientation
  • Strengths and Development Areas
  • Validity Measures
  • Potential Strengths
  • Potential Development Areas

4. Values & Motives Questionnaire

This is a normative self-report questionnaire which profiles the motivating forces that are likely to determine the amount of energy or effort that an individual is likely to expend in particular activities. When used as part of an assessment battery for selection, development, guidance and team-building it can assist in directing individuals into areas where they are likely to gain most satisfaction and make the greatest contribution.

What the Values and Motives Questionnaire Measures

The scales have been selected not only for their relevance to the workplace, but on the basis of a thorough review of those values which have been identified in previous research as being important determinants of behaviour in the work setting.

The questionnaire covers three broad areas: Personal, Interpersonal and Extrinsic. Personal values are those which could guide an individual's decisions in respect of everyday problems; Interpersonal values are those which influence an individual's approach to relationships; and Extrinsic motives are factors which effect behaviour in the workplace.

Cost: $595 + GST per Candidate tested.

Click here to Book this Pychometric Test Battery. Please remember to provide us with your contact details and a representative will contact you soonest.

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